film

The film that hangs around the stats, alas, is well-intentioned yet featherlight.

I can’t think of anything more pleasurable than watching heavy machinery extrude scoured fibres, weave yarn into bolts of jacquard or use lasers to create whiskering on denim cloth.

In this gripping documentary, designer Amy Powney takes on the notoriously stubborn fashion world.

Too long, but LOVE the weaving machines and the alpacas.

Fashion is one of the worst global polluters on the planet. Designer Amy Powney, raised by environmental activists and a fashion outsider, is now leading to a brighter, cleaner, and more beautiful future.

Hunter keeps the action moving at a brisk pace, packing in not only Powney’s personal story, but also explaining how... the concepts of circularity, transparency, sustainability and other means of shaping the industry for the better have come into effect.

Katharine Hamnett provides a much-needed burst of foul-tongued temper near the end of Hutner’s film, which is often reduced to simply illustrating Powney’s talking points.

Fashion Reimagined weaves a crisp, educational narrative out of a three-year journey that takes us from the frosty glamour of London Fashion Week to the sun-drenched home of a Uruguayan sheep farmer.

Lots to consider then in this worthy and chastening documentary.

In less sure hands the film could come across as an extended commercial, but by following Powney and her colleagues as they seek to tick every possible ethical box in the creation of their 'No Frills' collection, it is hugely enlightening...