Fashion Reimagined
Short film Completed 2022
Director
Becky Hutner
Producer
Lindsay Lowe
Doc Society helped with
Production
Impact
Mother of Pearl designer Amy Powney is at the height of her career, fresh off a win of the prestigious Vogue Designer Fashion Fund prize. She’s also an outsider, raised off-grid in rural England. Increasingly troubled by fashion’s environmental impact, Amy embarks on a mission to make her business sustainable, or leave fashion for good.
Crew
The film that hangs around the stats, alas, is well-intentioned yet featherlight.
Times (UK)
March 3, 2023
I can’t think of anything more pleasurable than watching heavy machinery extrude scoured fibres, weave yarn into bolts of jacquard or use lasers to create whiskering on denim cloth.
Guardian
March 1, 2023
Too long, but LOVE the weaving machines and the alpacas.
Little White Lies
Feb. 28, 2023
In this gripping documentary, designer Amy Powney takes on the notoriously stubborn fashion world.
iNews.co.uk
March 3, 2023
Hunter keeps the action moving at a brisk pace, packing in not only Powney’s personal story, but also explaining how... the concepts of circularity, transparency, sustainability and other means of shaping the industry for the better have come into effect.
The Tyee (British Columbia)
June 27, 2023
Katharine Hamnett provides a much-needed burst of foul-tongued temper near the end of Hutner’s film, which is often reduced to simply illustrating Powney’s talking points.
Sunday Times (UK)
March 20, 2023
Fashion Reimagined weaves a crisp, educational narrative out of a three-year journey that takes us from the frosty glamour of London Fashion Week to the sun-drenched home of a Uruguayan sheep farmer.
Sunday Independent (Ireland)
March 4, 2023
Lots to consider then in this worthy and chastening documentary.
Irish Independent
March 5, 2023
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